Digital Marketing
Targeting | Optimisation | Results
In the old times, we used to go to a marketplace and open a shop and sell our wares, which changed to supermarkets and malls, but nowadays almost 60% of all purchases are done online and since covid, I suspect that has risen to more like 80%. So you must find your ideal target market and utilize the correct tools to get them to your site.
Google Business
This is a good place to start, it’s free to set up and it puts you on the map. Most local searches now are bought up on google via google business, but it doesn’t just stop at having an account, we can boost your visibility even more with photographs and customer reviews.
We can help with the set-up of all new business sales and can offer you ongoing support and help to get your business off the ground.
Email Campaigns
Email is one of the most cost-effective ways of getting messages, deals, and offers to your customers or clients. It’s eco-friendly without the cost of print, postage, or wasted paper and delivery miles.
But also it’s trackable, we can see who opens the email, or if it bounces, we can see how many times they have opened the email and if they have clicked on it. With the power of Hubspot, we can see which pages they have visited and if they return to the website. Nowadays we get bombarded by emails, I have to sift through over 100 emails every day, and probably only 5% of them are of any use to me.
So We at Zubru know the tips and tricks for gaining attention and having a good clean style to look professional and inviting.
Why don’t you speak with one of our experts and see if doing an email campaign would be beneficial for your business?
Sometimes a digital email isn’t going to be the right method, maybe there is a key element missing, having the email addresses in the first place!
Print campaigns are great because they are tactile and tend to last for a time. If someone is in a hurry you can drop them a leaflet and they can read it in their own time or fold it up and have it as a reference or pass it on to other people.
We have done lots of print campaigns, mainly for events and as a takeaway of services. But print doesn’t just stop at posters and flyers.
We have done:
- Vehicle wraps
- Beer placemats
- Loyalty cards
- Clothing
- Roller Banners
- Outdoor PVC Banners
- Keyrings
- Stickers
- Folders and more…
Social Media
As you know social media has taken the world by storm, it’s the new social hangout for many groups. It also offers a cost-effective eco-friendly way to interact with your clients.
If you’re too busy to keep on top of your social media we offer ongoing support packages that can take care of it for you. Also, we know what people are after.
tends to be business to business engagement, but is also a fantastic way to find your next staff members.
is surprisingly adopted by a specific group of people, we have found that farmers, teachers, and politicians love to use Twitter (to name a few)… I’m sure there are all sorts of other types… Maybe there is a specific audience perfect for you.
Youtube
A picture can say a thousand words, well a video and do so much more. People love to see people, they love it when all the fluff just falls away and a person is speaking directly to you. It’s not hard to set that up and it might just be the route that works for you.
Facebook and Instagram
Tend to be the B2C (Business to Customer) market. These platforms tend to be more personal space and find the younger crowd adopting Instagram, while the mid to older crowd use Facebook, but we also find a lot of businesses are also adopting both, and with specific groups and pages you can reach a large audience of people in a short time (as long as the page or group rules allow you to do so). That’s not even mentioning the paid use of Facebook Ads.
Facebook Ads
Facebook Ads are a great way to retarget specific people utilising Facebook pixel away from the work environment.
But the data that Facebook has on people is scary, so you can target a very specific audience and the cost per click is cheap compared to other platforms.
Google Ad Words
You may have heard of PPC or Pay per Click campaigns, well good have led the way with this, there are other platforms like Microsoft Bing, but we have found that Google has a good grasp on this market.
Ad words are the platform for you to set up your google adverts, from search results to animate gifs on specific websites
When we have something good to show.. let’s shout about it!
Utilising modern Digital marketing techniques to suit your campaign for your business.
We focus on Results!
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