Waypoint Logo

Was asked to design a simple logo to be used for a stylish bar that will be created at the old monument ticketing station in central Newcastle.

The brief was to create an iconic symbol that can be used in advertising, menus, and even a glass door.

We sat down with the owner to discuss his whole look and feel for the project, we talked about a stylish art deco bar, with grand piano, leather menus with gold trimmings. We used the compass to indicate the crossroads of people on their journey going in different directions, but hoping to create a nice escape from the hustle and bustle of city transport.

Although this is just a simple logo, the research and task really helped move the whole project forward, with a vision of what is yet to come.